Subscribers to the Quad City Times Sunday newspaper have fallen to 37,473, half the paper's circulation just 15 years ago.
And, for the first time, according to the Lee Enterprises, Inc. annual report to shareholders, Sunday circulation fell below that of the average circulation for its weekday editions.
Historically, Sunday papers typically have had much larger circulation than weekday editions. More advertising, ad circulars and more space for news have attracted readers to purchase single copies or opt for a Sunday- or weekend-only subscription.