November 19, 2009 by ggackle
With smartphone penetration reaching nearly 30 percent of U.S. adults, it isn't surprising many are planning to use the mobile devices for their holiday shopping.
According to a Deloitte study, 20 percent of mobile phone users are planning to use the device for researching prices, finding product info, getting discounts/coupons and reading reviews.
The study also found 22 percent of consumers plan to shop primarily online this year.
Another survey, this one by BIA/Kelsey found nearly 19 percent of smartphone (i.e. iPhone, Blackberry, Droid, Android) owners are using their Internet-capable devices to search for local products and services.